To reinforce its market position and accelerate consumer pull, AGL has invested heavily in brand-building initiatives. The company recently signed Bollywood actor Ranbir Kapoor as its brand ambassador and launched the “Premium Ka Pappa” campaign. This move is aimed at shifting the company’s strategy from a traditional push-based sales model to a pull-driven, aspirational approach that resonates with premium and urban customers. Bhavesh Patel, Executive Director of AGL, highlighted that Kapoor’s wide appeal and influence among diverse consumer groups is expected to drive at least a 30% increase in brand-led demand during his association with the company. In parallel, AGL’s Bonzer7 brand, which targets younger, style-conscious buyers, has roped in actress Vaani Kapoor for the vibrant “Kya Baat Hain” campaign, further cementing its appeal to new-age consumers and reinforcing its brand recall in competitive markets.

Financially, AGL continues to show steady growth. For FY25, the company reported consolidated net sales of Rs 15.58 billion, marking a 1.8% increase over Rs 15.30 billion in FY24. Its consolidated net profit stood at Rs 202.3 million, while EBITDA improved to Rs 757.2 million, reflecting an EBITDA margin of 4.90% compared to 3.60% in the previous year. The company’s export business has also been a strong growth driver, registering a 19% year-on-year increase to Rs 2.90 billion in FY25 from Rs 2.46 billion in FY24. This expansion in global markets underscores AGL’s efforts to position itself not only as a leading Indian brand but also as a competitive international player in the premium surfaces and bathware category.

Looking ahead, AGL’s strategy is clearly centered on diversification, brand elevation, and customer-centric innovation. By broadening its product portfolio, strengthening its distribution channels, and investing in aspirational marketing, the company aims to transform itself into a holistic building materials giant. With a clear 2030 vision in place, a strong manufacturing backbone, and high-profile branding campaigns, AGL is positioning itself to capture both domestic and international demand, ensuring that it remains a formidable player in the industry for years to come.